Search Engine Optimisation (SEO)

What is SEO?

SEO or Search Engine Optimisation refers to optimising your website to be in the best shape possible and deserve high rankings in the search engine results pages (SERPs).

What is involved in SEO?

Some of Search Crew’s SEO strategies include:

Reviewing content and landing pages

We have years of experience and can advise and implement changes to content and landing pages that are likely to enhance the user experience and conversions.

Enhancing speed

With the growth of mobile, the speed of any website is now a critical component for both users and search engines. We can often improve your website speed without any visible changes to your website.

Improving responsive design and usability

Responsive design refers to developing a website to be mobile, tablet and desktop friendly. Website usability involves the presentation of information and placement of important items on a page.

Optimal SEO friendly URL Structures

URL structure defines the hierarchy of your website and is often overlooked and under-estimated in SEO. Including relevant keywords in URLs to define a page’s location is considered favourable for users and search engine rankings. A properly defined URL structure also makes it easy to scale your website as your business grows.

Keyword research

We use a variety of methods and programs to discover keywords to ensure your content and website is meeting what users are searching for.

Competitor analysis

We can analyse your competition and attempt to identify their strengths and weaknesses.

Local search

We will look at optimising your local search rankings for Google maps and Google places for business.

Standard SEO

The standard on-page optimisation such as keywords in the title tag, optimised meta descriptions, optimised h1-h6 tags, keywords in page copy, canonical tags and internal links all form part of our default SEO strategies. We are always careful not to over optimise as this can produce a negative result.

Website SEO Audits

A website audit is essentially a health check of your website. The website audit will be provided as a written report. We do not use automated tools to produce this report.

We provide SEO Audits for a fixed fee so there are no surprises. Contact us to find out more.

If you don’t currently have a website, we will apply many of the SEO strategies listed above directly into your new website. This means you will have a proper foundation to build on from the very beginning.

If you do have a website, the first thing we will do as your SEO partner is provide a website audit. Websites have lots of moving parts, so we will take a deep look at your website and data to identify any potential road blocks to users and search engines.

Why Search Crew?

We will deliver honest upfront advice.

We have over 10 years’ experience in search marketing and website development. Our real difference is that we don't just suggest changes to be made to your website; ninety percent of the time, we will also make those changes. We come from a development background and understand website coding. We are familiar with many content management systems including Wordpress.

!Caution - Not all Search Engine Optimisation (SEO) strategies are equal:

  • A properly executed SEO strategy will set your business up for years
  • A poorly executed SEO strategy might leave you in tears

What not to do is just as important!

A great SEO Agency has detailed knowledge and experience built up over years. We believe that knowing ‘what not to do’ is just as important.

What about Google Ads (Adwords)?

In our opinion, Google Ads (Adwords) is an absolute must. It will strengthen your position in the search engine results pages (SERPs). In most cases, ads will appear at the top of the page above the organic listings, so it is crucial to the success of your business.

Many of the SEO strategies listed above will also enhance the performance of any pay per click campaign.

For more information see our page on Google Ads.

Google Analytics and Search Console

Google Analytics and Search Console offer a stack of features allowing us to view important data about your website including website traffic, errors and problems.

If you currently have a website using Google Analytics we can make some recommendations based on actual data.

If you don’t currently have a website we will integrate Google Analytics as part of the initial website build.



Search Engine Optimisation (SEO)




Whether you are just getting started online or have an existing website, we would like to be part of your success story. We can help regardless of where you are at in the website life cycle.


Starting a new website

New Websites - I'm starting something new and need a website

Prehistoric Website

I already have a website but it's prehistoric (3 or more years old) and requires an update

Repsonsive Websites

My website is less than 3 years old and is mobile, tablet and desktop friendly but isn't getting any attention online.

Website Performance

My website performs well. Is there any way it can perform better?



Need a fresh perspective?







About Us

Since 2004, we have been building, maintaining and enhancing websites for users and search engines in Australia.

Contact Us

Phone: (02) 9188 0834

Address: Suite 9B, 37-39 Smith Street, Parramatta NSW 2150


© 2019 Search Crew